During a call for Third Tribe Marketing earlier this week, Chris Brogan mentioned that he would like to add captions to his videos, but he isn’t sure how to add that task into his workflow.
Workflow?
It struck me in that moment that workflow is another way blog accessibility differs from web accessibility. Any worthy web developer or designer implements accessibility from the beginning of the project and it is part of the job; accessibility flows naturally and seamlessly through the project.
But, for bloggers who do want to attract a larger, more inclusive readership, implementing accessibility guidelines in each blog post requires a conscious effort – at least, initially while learning what is required. Some extra time may also be required, particularly when it comes to captioning videos, which is a time-consuming and tedious, albeit necessary, task.
I can imagine these questions churning through bloggers’ minds:
- How much time does implementing the accessibility guidelines require?
- Is there a best order to implement them?
- When do I fit these extra tasks into my limited blogging time?
What other questions am I missing? What other burning questions about fitting in “accessibility” do you have?
When I explain a particular accessibility tip – such as adding alt text to images – I offer why it is important and how to do it. Shall I also offer how long it might take and when it might be done? Would that kind of information be beneficial to you as bloggers?
To address Chris’ dilemma, there are a number of ways videos can be captioned:
- Some software, like Camtasia, offer a way to add captions during the editing process;
- With tools like Overstream.net, captions can be added to videos already online;
- Pay a transcription service;
- Use Dragon Naturally Speaking to create the transcript;
- And the list goes on.
However Chris’ question was “how” as much as it was “when”. Many of his videos are created on the fly – at the kitchen, waiting for his next flight, in his hotel room – in between his other countless commitments. Needing to stop to take time to add captions would likely mean many of his videos would not be shared online.
Realistically, what’s the solution? For Chris, perhaps it’s adopting a policy whereby someone within the Brogan Empire is tasked with ensuring the video is captioned within a specified time (i.e. 72 hours) of it going live. That kind of policy might fit into his workflow best. For another blogger, another policy might work better.
I’d love to hear your thoughts. How do you fit accessibility into your workflow? Or, what information do you need to begin adding accessibility into your blogging routine?